Utsaha- A Rural Consumer Research Fest BY IIM Indore.
Utsaha is popular village mela called the Kartik Purnima Mela held in early November.
The mela happens at a village called Janapao (about 28Km from IIM Indore) and attracts a typical Central Indian rural crowd of around 30,000 people per day for 2 days from in and around M.P and Maharashtra.
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